Atelier 14 – PaviaAtelier 14 is a fancy wedding dress store in Pavia (Milan).
They dream, design and produce unique yellow dresses, ideated for modern and young wedding couples. They asked me for a new logo, which has to be strong, compact, modern and capeable to speak at the youngest.
The idea is to reduce as much as possible the elements, until the very essential. A and 1 blend together in a new shape, so does 4, which is designed on the very same grid.
If the logo is strong, the typo represent the gentle modern side of the company and merge with their style and way of thinking